PHotography & art direction For HighSnobiety Magazine
in 2014 an alliance was formed between the forward thinking highsnobiety magazine, progressive skate brand huf, and studio mg to provide a visual story for huf’s fall ‘14 footwear collection. set in the backdrop of austin, texas and casted with local talent, the results were a top rated editorial that both the everyday skater and streetwear stylists could relate to.
Services- Photography, Video, Editing, Art Direction, Styling, Talent
HUF is a brand known for its namesake owner Keith Hufnagel and was founded in the Bay Area circa 2001. To complement the brand and the owner’s history of dedication and strength, a behind-the-scenes perspective was used to show the daily lives of professional skaters and filmers. The mood captured was natural and ephemeral- a curated look at skaters out documenting their progress in the streets, and the ups and downs of trying to get that perfect clip.