L’Obscurite
This austin based lifestyle brand captures a balance between the graphic and the serene with a positive message between the lines. the identity and mood were created from the ground up, and quickly gained fans around the world such as gq magazine uk.
Social outreach
Running a simple A+B test with intense preliminary research revealed two vastly underserved markets. With an excellent response to the first, some simple tweaks were made and what began as a good campaign, ended as a sold-out success.
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A simple audit of the original ad versus the revised target audience and spending shows a phenomenal increase in effectiveness.
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Feedback from test audience and target customer reveals the quality of the overall product and branding are of very high quality.
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What started as the brand wanting to explore the interest in a new product and raise brand awareness, became a sold-out release.
LoFi Highlights
To balance the overall crisp visuals of the brand, a small series of art shorts were made with no obvious intention of selling anything. Featuring raw, pixelated video, and minimal sound, it establishes with the viewer a sense of the unknown and unexpected, drawing in views to see what else lies down the rabbit hole.
L’Obscurite Vient loosely means the “Encroaching Darkness” coming from a lecture series by the late Dr. Chuck Missler about an apocalyptic future foretold in The Scriptures. To harness this mood and create an exciting rabbit hole of art and discovery, every aspect of the brand from logos, packaging, apparel design and graphics for social media were focused on creating tension between the new and exciting and familiarity. A sophisticated , high-end look and feel gently juxtaposes the young, active nature of the products offered.